By using videos, you may reach more applicants, bring their attention to your employer brand in a compelling way, raise your application rate, test, and interview candidates, interact with job seekers throughout the recruitment process, and enhance the candidate experience.
Recruitment marketing techniques that include videos are just a few of the numerous options available to employers. Therefore we need a Windows application that allows you to make and modify a compelling recruiting film rapidly.
Part 1: Quickly Create the Recruitment Video
Instead of a boring presentation, they are more engaging and knowledgeable and can communicate messages much more quickly. Videos can capture a user's or learner's attention in seconds.
Method 1: Slides To Video
There is a simple and easy-to-use program for creating slide show videos for school assignments or companies. While editing the movie, you may trim, clip, fade, add music, and apply various other effects. Therefore let's go through some methods to generate a fun slide show video.
Step 1: Click on the "Fast Video"
Click the "Slides To Video" logo on the left toolbar to enter the fast edit page.
Step 2: Smartly Add the Subtitle
Open iMyFone Filme and click on the "T" icon. Apply subtitles and use the tool to edit them.
iMyFone Filme can split the subtitles smartly, you don't need to adjust and add the text to video slowly.
Step 3: Import the Images You Want
Go to the "File" option, and in the "New Project" choose your desired aspect ratio. Go to "Import" and click on the "Import Files." Drag them from the "My Media" to the timeline.
Step 4: Choose the Template
To choose a template for your recruitment video, open the media library and hit the "Fast Video" option. When there, choose a template and click on the "Add Your Media" option to continue.
Step 5: Converts Text to Lifelike Speech
If you want to add the narration of the video, you don't need to record the audio and insert it to the video. For the tool, when you has personalized the video, then click the button in the The lower half of the interface. Here you can choose what's your language it is, and click convert all. It's done to read all your subtitle you need.
Step 5: Select the Intro and Outro
A good intro and outro in your recruitment video will help you reach more people. Base the intro and outro on your custom fonts and company logos. To insert them, click on the black and white icon situated on the left side of your computer screen. You can add colorful pictures or any content that suits your needs.
Also Read:
Best Intro Video Makers Online for Free in 2021
Best 8 Platforms to Get Cool Video Intro Templates >>
Step 6: Preview & Export
Click on the Export button. Remember to select the file format, the encoder frame rate, the output quality, and the bit rate before you export the video.
Method 2: Text to Video
If you have already taken the time to compose an exceptional blog post or created an extraordinary landing page. "Text to Video" can help you quickly convert the article or blog to the video.
Step 1: Select and Edit the Subtitles of the Video
Open iMyFone Filme and click on the "T" icon. Apply subtitles and use the tool to edit them. iMyFone Filme can split the subtitles smartly.If yu want to add the text manually, there are some apps to add text to video too .
Step 2: Import the Images You Want
Go to the "File" option, and in the "New Project" choose your desired aspect ratio. Go to "Import" and click on the "Import Files." Drag them from the "My Media" to the timeline.
Step 3: Choose the Template
To choose a template for your recruitment video, when there, choose a template and click on the "Add Your Media" option to continue.
Step 4: Select the Intro and Outro
A good intro and outro in your recruitment video will help you reach more people. Base the intro and outro on your custom fonts and company logos. To insert them, click on the black and white icon situated on the left side of your computer screen. You can add colorful pictures or any content that suits your needs.
Step 5: Further Fashioning the Video
At this stage, you should rearrange your media files and edit them to elongate or shorten them.
Step 6: Preview
Go to the Export menu and pick Export Video from the drop-down menu once you've done editing.
Part 2: Elements of a good recruitment video
As part of their recruitment marketing strategy, businesses are increasingly using online video. They're seeing some exciting candidate results. When you use online video, your employer brand is reinforced, and your search engine visibility increases.
1. Know Your Audience
It is essential to know about your audience. Determine your target audience's preferred video format, which might range from developers and designers to caregivers and nurses. Consider your best employees (current or previous) and their experiences.
What are they looking for?
What are their core values?
What do they know about it?
You understand what makes a good candidate will help you communicate more effectively with your target audience.
2. Your message should be clear
What distinguishes your business? Perhaps you offer one-of-a-kind services or make a significant difference in your clients' lives. Identifying aspects should be integrated throughout your messaging to help job searchers connect with your company.
Make a story that goes along with the content of your video. Use a fascinating story to pique the attention of potential applicants and keep them wanting to learn more.
3. Be sincere
Try to remain transparent. Otherwise, you'll either attract the wrong individuals or have trouble keeping them because of expectations that aren't aligned.
To emotionally connect with applicants, use actual employees as "characters" in your film. This will save you money (you won't have to employ actors) and accurately represent your company to job seekers.
Part 3: 5 Tips to Create the Attractive Recruitment Video
You must begin shooting immediately if you want to be noticed (and enjoyed) by the most talented individuals in the industry. By following the steps described in our checklist for making a compelling employment film, you will have a captivating recruitment tool that your company can be proud of in no time.
1. Specify the aim or goals to be achieved.
Continue to maintain a limited focus from the start of the video by expressing the main aim of the video from the beginning of the video (and remind yourself of it often). In the initial meeting with your videographer, defining a clear vision for the overall aim may make the discussion more fruitful.
2. Establish who will be involved in the planning process and how they will be involved.
The success of your video is highly contingent on your ability to complete this stage. Identify the individuals who will be essential in bringing the video's concept to life as a starting point. Your human resources director, marketing director, CEO, or any other member of your management team might fall into this category.
3. Determine who the intended audience is by conducting a survey.
In most cases, a standard job video may take anywhere from 30 seconds to a few minutes, providing you with just a limited amount of time to communicate your point.
4. Construct a compelling call to action.
The fundamental objective of employment films is to convince qualified individuals to discover more about your organization and, ultimately, to apply for the position advertised on the video site. The achievement of this aim may be unattainable unless there is a solid call to action from the top.
5. Create a distribution plan for your product.
Remember to think about where your target candidate will seek information when selecting where to upload your video. Make your video available on the platforms where your prospective candidates are most likely to discover it, whether that's on your YouTube channel or Vimeo account, or if it's embedded on your careers website or shared on your Facebook page.
Final Words
An excellent recruitment film should demonstrate to potential employees what life would be like if they worked for your firm. And for creating a recruitment video, good software is required.
You need a tool that won't require you to spend hours reviewing numerous online manuals and articles to find out how it works. Some techniques make video editing less difficult. One such application is iMyFone Filme. With iMyFone Filme, you can easily create your recruitment videos in the best manner.