In today’s world, almost everything is done online. Being part of a fast-paced world where everything needs to be always adapting to changes that happen day by day. It’s well-known that social media marketing is the best tool you have if you want to start a business or if you want to increase the selling and visibility of your current one. Video is an important part of social media marketing. This is why down below we are focusing on the benefits of video marketing for your business.
Part 1: 12 Benefits of Video Marketing
1.Brand Awareness
The most important part of a business is its clients. The more clients you have, the more successful you are. But how can you increase the number of your clients if you are a new business? Create attention-grabbing video materials by putting all the information about your brand in a creative way. Being able to express yourself and your brand through video will definitely increase your online visibility while also bringing more traffic to your business page.
2. Social Sharing
Once you have uploaded a video on your profile you will notice an immediate difference on your insights page. This happens mostly because sharing a video on your profile is much easier and interesting than sharing a blog post about your brand or other similar marketing material. Creating a video that is sharable on socials for everyone who comes through your page means that your business will organically grow in no time.
3. Stronger emotional connection
We all have laughed and cried by watching online videos. This is because when people watch a video they relate to the content, people, and emotions that this video portrays. Now, imagine doing this for your business. If you create a great video that is relatable to the audience and sparkles different emotions throughout, you will definitely improve your earnings.
4. More visibility on the Google Search Engine
It is no secret that Google loves videos. This is why every time someone searches for a certain topic top 3 suggestions by Google are videos containing information about said topic. This is another reason why you should create video marketing materials for your business to reach the top of the search engine.
5. Mobile users love watching videos online
Once you have uploaded a video on your profile you will notice an immediate difference on your insights page. This happens mostly because sharing a video on your profile is much easier and interesting than sharing a blog post about your brand or other similar marketing material. Creating a video that is sharable on socials for everyone who comes through your page means that your business will organically grow in no time.
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Download Now6. Videos can easily be recycled
Once you create a video for your brand, you can use the same template to create other videos that explain better your products and what you have to offer. You can also easily create other marketing materials such as GIFs, reels, or short trailers about what is coming next.
7. Measurable insights
Creating a video marketing campaign for your business means that you will also know exactly which of the videos work best and which don’t do that good as an online presence. Why? Because videos come with tools that make it very easy to measure the audience and other insights of your videos without having to take guesses.
8. Influencing buyer’s decisions
Your clients are more inclined to purchase something from your brand if they see it used on a video. Even better if on said video the person using your product is an influencer that has a great online presence. This makes buyers trust your brand more hence purchasing more.
9. Videos enable you to reach CEOs of bigger companies
In successful companies that have been around for some time, studies show that their CEOs are more likely to watch videos regarding their field of interest much more than reading articles or blog posts online. By creating awesome video materials, you increase your chances to be noted by someone on the higher ranks that might just want to collaborate with you for your next campaign.
10. Entertainment
In the world of social media, videos are the most effective marketing materials for businesses and not only. Since everyone spends at least 2 minutes each day watching a video that will somehow decompress them during a busy day. You never know if those 2 minutes might be of your video about your brand. Never underestimate the power of video marketing.
11. Video marketing is less expensive than TV
Creating a video online comes with a much smaller cost than having to purchase commercial time for your products on TV. Furthermore, it is much easier to reach a wider audience in a matter of seconds. Your brand can reach clients all over the world by directing them to your business page very easily.
12. Know your audience
Whenever you share a video online, you see immediately the engagement that your customers or followers have. This means that you can easily get to know what your clients like best and what they expect from your brand. All of this makes it much simple for you to make a decision based on what your audience loves.
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Download NowPart 2: Where to Operate Your Video Marketing
As we previously stated, video marketing is one of the most effective ways on increasing the sales and visibility of your brand. Once you are able to get the handle on creating interesting material that will grab the attention of your audience you can start to widen the places where you can use your video to reach even further. There are a lot of possibilities to integrate your materials with other marketing tools to get the most out of a well-organized marketing campaign.
Official website
The first place where you can operate video marketing is definitely your official website and other social platforms. Since they are the first link with your audience, it is important to make a positive impact.
Social platform
As previously mentioned, keeping up with your posts on your social platforms is a great way to keep your audience engaged with new posts. When these posts come as a video, it also increases the visibility of your socials as well as your brand.
EDM
Email Marketing is still one of the most used ways of marketing a business. Once combined with video marketing, your strategy will be invincible, and you will see an increase in numbers in no time.
App
If you have an app for your business or if you are part of a bigger brand's app, creating videos for your product and putting them inside the app will grab the attention of buyers who are using the app hence your product will receive at least more visibility.
Sales platform( like Amazon, etc)
If you are making your brand available on sales platforms, you should always know how to be on top of other products that are trying to do the same thing. You should always opt for innovative videos that will keep your current clients and attract new ones.
Final Words
There's no doubt that businesses today need a lot of things to succeed in their field. From offering exceptional services to being extraordinarily unique and more, today’s marketplace just requires one to be more reasonable and innovative in his/her efforts. Thus, the articles on this page have entailed all info about the benefits of video marketing concerning all kinds of businesses.
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