How to put ads on YouTube Videos is something that you need to know if you have plan to do the video marketing or improve the methods you are using. Over the years, YouTube has become increasingly popular as platform for video content. Offering users the opportunity to feed off a variety of videos, ranging from short clips to longer movie-length videos, YouTube has become a mainstay for video content.
Part 1: What Is Youtube Video Ads ?
Most persons while watching YouTube videos must have come across tiny adverts either popping up at the beginning of their videos or in the middle. Sometimes, the adverts pop up as cards and sponsored links at the end of the videos. These are all from advertisers who wish to push their products and/or services via thee video platform. What YouTube then does is to take these adverts, place them within videos of content creators (who agree to have them) and pay the said content creators a percentage of the fee paid by the advertisers. In doing this, the content creators receive some royalty for their work and get rewarded for their hard work. It is a system that ends up as a win-win for everyone involved. This way, YouTube gives back to the content creation community.
Most times, many creators desire to earn from their channels but do not know how. With this article, everyone can learn how to monetize their content and begin to earn from their YouTube videos or relative video marketing strategy.
Part 2: Types of Youtube Ads
Of course, there are a variety of ads that can be included in videos, and the content creator reserves the right to select the kinds of ads they would prefer showing up in their video. There are about seven types of YouTube ads.
1Display Ads
In display ads, the viewer gets to see a banner-like advertisement at the side of the video. It does not exactly obstruct the video being streamed.
2Overlay Ads
This is a type of a display ad, but instead of showing at the side of the video being streamed, it shows up on top of the video.
3Skippable Ads
These are the kinds of ads you see in YouTube videos which can be skipped by the user simply by clicking on the ‘Skip Ads’ button at the bottom right hand corner of the streaming video. They usually play for about five (5) seconds before giving the viewer the choice to skip them, or continue watching them.
4Non-Skippable Ads
These kind of ads can be seen either at the beginning of the video, the middle or at the end. What differentiates it from the previous type of ad is that there would be no skip button for the ad. This means that the viewer would not be presented with the choice of skipping the ad and must watch it in full. Non-skippable ads are usually put due to the obvious fact that most users would skip most of the ads they come across.
5Bumper Ads
These are video ads that are usually six seconds long and come in before just before the actual video begins. They are short and cannot be skipped by the viewer.
6Sponsored Cards
These cards appear at the corner of the video and are usually products that are clickable by the viewer. Most times, it is usually related to the content of the video that is being watched. Say the video being streamed is a workout video, it is then expected that a sponsored card of workout equipment would pop up at the sides of the video. The viewer can then choose to click the ad and make purchases of the product being advertised.
7Discovery Ads
These ads are different from the previously listed ads. They are more similar to the regular Google Ads that come up in search results. Discovery ads usually appear in YouTube search results. When a viewer searches for a particular video content, channel or user, YouTube shows some sponsored search results. These results would carry an “ad” tag, just like with Google Search Ads. The ads would usually have a thumbnail and about three lines of text showing up.
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Part 3: How to Put Ads on YouTube Videos
1. Sign in to YouTube: For you to monetize your videos, you must have to sign in to YouTube using your sign in credentials. If one does not have, now would then be a good time to create a new one.
2. Go to YouTube Studio: 2.YouTube Studio is the environment that allows content creators manage their video and content and determine how these videos show. Monetization also happens within YouTube Studio.
3. Select Content: 3.On the left hand side of the menu, the content tab is seen. This is the next tab to go to.
4.Select a video: The video to be monetized has to be selected. It is also possible to select multiple videos and turn on monetization for them.
5.Select Monetization: Under this section, each video can then be turned on for monetization. What this implies is that the content creator would be allowing ads to show on the particular video.
6.Select Type of Ad: As a content creator, YouTube gives the right to select the types of ads that are to show on the videos. The content creator can also select how many types of ads would be allowed.
7. Save: Once that has been done, the content creator must then save to apply the settings.
Conclusion
You know how to put ads on Youtube videos now? The potency of the YouTube platform cannot be undervalued, and this is what makes it a viable choice for advertisers and marketers. On the side of content creators, the platform is a steady haven for consumers of video content due to the large variety of content it offers, making it the perfect place to earn from creating videos . As a content creator, one should not muss out of the chance to earn from the monetization of video content on YouTube.
